On 05th September 2023, FoMS conducted a subject lecture on “Marketing Analytics” by our speaker Dr.B.Neeraja, Professor & Deputy Head, Dr.MGR Educational and Research Institute. She explained about the concepts of 4 P’s in marketing, why marketing analytics is important and how it should be done etc., The speaker also elaborated the difference between market analysis and analytics in detail. Overall it was an engaging and interactive session.
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