The Department of Financial Planning organized workshop on Retail Marketing on 17/11/2022 in G Meet. The Guest speaker and expert for the session was Dr.A.Sudarvizhi, Head of Department Commerce, DKM College. The session began with the welcome address by the Head of the Department- Dr. J. Sridevi followed by the introduction of the speaker by Ms. Anurekha, Assistant professor. She provided valuable insights to the students on Retail Marketing opportunities and challenges in current scenario.she shared information about how to identify the Right Target Audience in market and to Provide a Unique Customer Experience. The session ended with the vote of thanks. On behalf of the Department we express our gratitude to our Honourable President for the encouragement and support. And thanks to all Executives.