Report on Subject Lecture on Marketing Research

On 12th July 2023, FoMS conducted a subject lecture on “Marketing Research” by our speaker Dr. Pattabiraman, Associate professor, Dr.MGR Educational and Research Institute. He delivered a thoughtful lecture on Marketing research. He quoted many companies who are successful in the industry only because of Marketing Research. The speaker lent his valuable knowledge in the field of research to the benefit of the students. Students become active participants and interacted with guest. Overall, it was a needed event for Management students.